TREATMENT

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Production Project Treatment
Example production brief:
Create an original music video and associated print or online material to promote the same artist or band.
You should create a cross-media production for an independent record label targeting a specialised audience of 16-35 year olds who have a specific interest in your chosen genre of music.
Name and genre of music track/ film:
Jorja Smith – Lost and Found
Alternative/Pop/RnB
Pages to be produced:
An original music video- 3 minutes to 3 minutes 30 seconds.
A magazine front page and double spread article or a website
Target Audience:
Predominantly a female audience between the ages of 16 – 25 years old. People who show a particular interest in alternative pop and RnB style of music. Not too large audience, leaning towards a more niche target audience.
Application of media language:
Mise-en-scene: summer clothing, natural and outdoor scenes, recording studio shots, instrument shots, muted colours, pastel/vintage colours.
Lighting: outdoors and natural lighting, sunlight and dark studio lighting for performance shots.
Editing: vintage filters, if not used on camera, reverse effect, maybe some slow motion.
Camera: point of view shots, mid shots, variety of low and high angle shots, eye-level shots.
Representations and how they will be constructed:
Girl seen doing random things to pass time – aka being lost and found. Point of view shots to use the girl as a representation of the audience – time wasters who lose precious time on pointless things.
Representation of a past relationship that didn’t really work out.
Industry: production, distribution and marketing:
Marketing strategy is to use vintage filters and effects to make it seem like a home video that was made on a phone or old camera. This can attract niche audience attention as the almost raw footage look and vintage theme is unique and the opposite of modern, very relaxed and chilled vibe to it.



























































AUDIENCE FEEDBACK

EXPECT TO SEE: BEACHES, SUN, PERFORMANCE SHOTS, CLOSE-UPS, FEMALE PROTAGONIST, SOFT COLOURS, HIGH KEY LIGHTING, NATURAL COLOUR/LIGHTING, CALM DREAMY VIBE, SLOW MOTION, SMOKEY EFFECTS, LIP-SYNCING, THEME OF ROMANCE

IT IS SUITABLE FOR THE GENRE
IT IS SUITABLE FOR THE INDUSTRY CONTEXT
ITI S SUITABLE FOR THE TARGET AUDIENCE

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