BRIEF - MUSIC MARKETING

Brief: 
A cross-media production for a new artist or band in a genre (or sub-genre/hybrid) of your choice.

Create an original music video and associated print or online material to promote the same artist or band.

You should create a cross-media production for an independent record label (such as 4AD) targeting a specialised audience of 16-35 year olds who have a specific interest in your chosen genre of music.

Task 1: 

Audio-Visual

Create an original music video to promote your new artist or band.

Length: 3 minutes - 3 minutes 30 seconds. Longer tracks may be edited or faded out to meet the required length.

You may use an existing song for your music video (this does not need to be copyright-free), but the song must not have an existing official music video.

AND:

Task 2:

a) Online

 Create a new functioning website, to include a working homepage and one linked page, to promote your artist or band to the target audience.

Length: 2 pages, including 30-45 seconds of embedded audio or audio-visual material related to the topic. 

OR:

b) Print

 Create a front cover and double page feature article for a new specialist culture magazine to promote your artist or band to the target audience.

Length: 3 pages.


Mark Breakdown:

10 marks
statement of aims and intentions for the production, outlining ways in which the knowledge and understanding of the theoretical will be applied in response to the brief and how the intended audience will be targeted.

20 marks
creating a cross media production that meets the requirements of the set brief including suitability for the chosen:
-> Form
-> Genre
-> Industry Context
-> Target Audience


30 marks
creating a cross media production which uses media language to communicate meanings and construct representations.