Amber C Production Blog

MUSIC VIDEO ANALYSIS Seminal Music Video Analysis Mainstream Music Video Analysis INDEPENDENT RECORD LABEL RESEARCH - 4AD 4AD is a British independent record label, founded by Ivo Watts-Russell and Peter Kent in 1980. It was originally funded by, and an imprint of, Beggars Banquet. The label gained prominence in the 1980s for releasing albums from alternative rock, post-punk, gothic rock and dream pop artists, such as Bauhaus, Cocteau Twins, Modern English, Dead Can Dance, Clan of Xymox, Pixies, Throwing Muses and Watts-Russell's own musical project This Mortal Coil.  In 1987, the label scored an international hit with the dance music single "Pump Up the Volume" by the one-off project M/A/R/R/S. 4AD continued to have success in the 1990s and 2000s with releases from The Breeders, Lush, Red House Painters, TV on the Radio,...

SHOTLIST       ü        SHOT # STORYBOARD # SHOT ACTION LENGTH TAKES FAV. TAKE 1 1 POINT OF VIEW SHOT EYE OPENING EFFECT 7 SECONDS 2 2 ESTABLISHING SHOT FROM FIRST PERSON PERSPECTIVE SLOW ZOOM OUT TO SHOW THE SKY AND SUNSHINE 6 SECONDS 3 3 WIDE SHOT PAN FROM LOOKING UP TO HER FEET 7 SECONDS 4 4 LONG SHOT LOW ANGLE SHOT, THE FOCUS PULLS IN AS SHE WALKS PAST THE CAMERA 10 SECONDS 5 5 MID SHOT/ OVER-THE-SHOULDER CAMERA PEERS OVER GIRL’S SHOULDER 5 SECONDS 6 6 HIGH ANGLE SHOT/ LOOKING DOWN POV SHOT USES HER FEET TO PLAY WITH THE SAND 8 SECONDS 7 7 WIDE SHOT GIRL MESSING AROUND AND ...